ACADEMY · TASTER
City Guide · 3-hour taster
Be a Taichung Learner
Curious about cultural guiding but with no experience and no idea where to start? Three hours on the street with a coach who has over 100 hours of real guiding behind them.
- Length
- 3 hours
- Language
- Mandarin / English
- Price
- NT$999, coach-led taster rate
- Places
- 20 per cohort
- Perk
- If you go on to the full course, the taster fee is credited towards it, and you become eligible for guide training.
What the three hours cover
- 01
How city guiding works elsewhere
What travellers around the world are actually looking for now.
- 02
Walk in downtown
The parts of the job you only learn on the street.
- 03
An immersive demonstration
Starting from experience, finding the moments worth stopping for in the old town.
- 04
Mini field research: the shops
A short version of the full field-research class.
- 05
Your turn
Take what you learned and tell one stretch of it your own way.
- 06
Certificate
An entry-level certificate you can put in a learning portfolio.
Who it suits
- People trying something outside their field
- People who care about local culture
- Schools and companies trying it out
- People between jobs, and freelancers
Companies · Schools · Associations
With organisations behind it, this can keep going
Companies can send staff to the taster class; associations can apply for free places for their members.
Daily walks, guide training and free community tours are all kept going by paid programmes and organisations that back them. When a company, school or association joins in, training continues, community tours happen and local people keep telling the city's story. Every plan is clearly priced, with an instant quotation and a company invoice.
🏢 🏢 Companies
Walking Partner
NT$50,000/ year
Staff walk the old town and try guiding; you help train new guides
See plan →🏢 🏢 Companies
Place Guardian
NT$150,000/ year
Staff take part all year; several new guides trained
See plan →🤲 🤲 Associations (free to apply)
Annual Title Partner
Talk to usOne per year
For a year, everything we do carries your name into the city
See plan →
After the taster
The full course →
The full Mandarin-and-English guide training for Taichung's old town, at weekends. Graduates join the guiding roster.
Schools and companies: one-day guide, 6 hours →
The six-hour version for a whole class or team, and it works as an ESG or outdoor-education programme. Book through group enquiry.